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Resale price maintenance: Legal versus economic approaches

dc.creatorLabus, Miroljub
dc.date.accessioned2024-05-21T10:49:56Z
dc.date.available2024-05-21T10:49:56Z
dc.date.issued2010
dc.identifier.issn0003-2565
dc.identifier.urihttps://ralf.ius.bg.ac.rs/handle/123456789/1473
dc.description.abstractMinimalne maloprodajne cene (dalje: MMC) analiziraju se s ekonomske i pravne tačke gledišta na jednom konkretnom primeru iz prakse. U našem pravnom sistemu ugovorne klauzule o MMC su zabranjene i automatski ništave. U konkretnom slučaju ekonomska analiza ne podržava ovakvu rigidnost i upućuje na promenu regulative. MMC ne moraju uvek da dovedu do narušavanja konkurencije na relevantnom tržištu proizvoda, tako da bi trebalo dati šansu tržišnim učesnicima da dokažu opravdanost svoje prodajne politike. Time bi se stvorila osnova za donošenje obrazložene odluke u kojoj bi se uporedili negativni efekti ograničavanja konkurencije unutar jedne robne marke sa pozitivnim efektima povećanja konkurencije između više robnih marki i unapređenja efikasnosti u distribuciji proizvoda. Ujedno, bio bi napravljen bolji odnos između drakonskih kazni i verovatnoće donošenja ekonomski pogrešnih odluka o zaštiti konkurencije. Ekonomska analiza zasniva se na oceni elastičnosti tražnje u sistemu linearnih jednačina tražnje ocenjenih uz ograničenja na parametre i na impulsnim funkcijama u okviru vektorskog autoregresivnog modela. Pravna analiza upoređuje zakonodavna rešenja u Srbiji i Evropskoj uniji.sr
dc.description.abstractResale Price Maintenance (RPM) refers to agreements between a seller and a buyer setting limits to the price at which the buyer may resell the products pershased. It is concerned as the hardcore constrain in vertical agreements. We analyse a special case of RPM, still under investigation by the Commission for Protecting Competition, in which a manufacturer set, as an enforceable obligation, a price floor bellow which retailers may not sell the product, but the other manufacturers on the relevant market did not have such agreements. In the Serbian legal system RPM terms are per se forbidden and deemed annuled. Retailers dealing with the involved manufactures might be taken responsible for breaking the law on protecting competition. We argue in favour of replacing this rule with the opposite rule of reason under which the competition authority should balance procompetitive and anticompetitive effects of RPM in each case before it passes any decision. There are no a priory theoretical arguments to declare which rule is superior, neither clear empirical evidences whether RPM are always harmful for consumers. In the said case RPM restricted to some extent intra-brend competition, but there are convincing evidences that inter-brend restrictions were not present. Consumers evidently benefited from such competition. Generally speaking, the rule of reason will put more economic analysis into legal cases of protecting competition in Serbia, which is mostly absent so far, and provide a better balance between draconic fines and probability of passing erroneous decisions. We estimated in this paper elasticity of demand based on a system of regression equations estimated under restriction on parameters, and worked with impulse functions from a VAR model in order to simulate dynamic processes of price competition. We addressed issues such as relevant market, substitution of differentiated goods, own and cross-price elasticity of demand, intra-brend and inter-brend competition, consumers welfare, creation and breaking-up of a cartel. Finally, we compared Serbian and the EU legal system concerning RPM provisions.en
dc.rightsopenAccess
dc.sourceAnali Pravnog fakulteta u Beogradu
dc.subjectsupstitucija tražnjesr
dc.subjectprećutni kartelsr
dc.subjectminimalne maloprodajne cenesr
dc.subjectkonkurencija između i unutar robnih markisr
dc.subjectautomatska ništavostsr
dc.subjectttacitcollusionen
dc.subjectresale price maintenanceen
dc.subjectper se ruleen
dc.subjectintra-brend andinter-brend competitionen
dc.subjectdemand substitutionen
dc.titleMinimalne maloprodajne cene - legalizam naspram efikasnostisr
dc.titleResale price maintenance: Legal versus economic approachesen
dc.typearticle
dc.rights.licenseCC BY
dc.citation.epage35
dc.citation.issue1
dc.citation.other58(1): 5-35
dc.citation.spage5
dc.citation.volume58
dc.identifier.rcubconv_3066_6
dc.type.versionpublishedVersion


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