Povreda žiga - vodič kroz lavirint ključnih instituta prava žiga

Abstract

U članku se metodologija postupanja suda u parnici zbog povrede žiga raščlanjuje na par koraka u kojima se odgovara na bazična pitanja o: funkcijama žigom zaštićene oznake, dopuštenosti referencijalnog korišćenja tuđe žigom zaštićene oznake, i apstraktnoj opasnosti od zabune potrošača. Ova metodologija se zasniva na uvidu u društveno-ekonomsku svrhu prava žiga, i omogućuje sudu da testira zakonitost svoje nameravane odluke u odnosu na njen krajnji efekat na tržištu.

In the article, the methodology of court proceedings in a trademark infringement lawsuit is broken down into a couple of steps in which it answers basic questions about: the functions of a trademark, the permissibility of referential use of other's trademark, and the abstract likelihood of consumer's confusion. This methodology is based on an insight into the socio-economic purpose of the trademark law, and allows the court to test the legality of its intended decision in relation to its ultimate effect on the market.